State Grid Pavillon EXPO Shanghai

Better City - Better Life The Magic Box is the pulsating heart of the State Grid Pavilion.
Technical impulses are emitted from there, which enclose the entire building complex with power-charged grid lines. The visitors of the Magic Box are immersed in a spatial installation that becomes an emotionally charged experience. A tight grid of LEDs on the inner walls of the 15 meters high cube allows a room to be contrived by light effects, enclosing visitors on six sides. In striking images, the film conveys the company’s responsibilities and visions: the responsible supply of an solid national grid, that leads to improvements in living conditions in cities.

Awarding Authority
IBM China Company Limited, Shanghai
for SGCC, State Grid Corporation of China

Square measure
Magic Box: interior 1.350 sqm, exterior 2.160 sqm

Planning
Conception, Conception and Project Management of the Magic Box and the Pavilion facade

Spatial Media Design of the Magic Box
with Tamschick Media+Space GmbH, Berlin in cooperation with m box bewegtbild GmbH, Berlin

Media Planning
with medienprojekt p2 GmbH, Stuttgart

Sound composition
with Idee und Klang GmbH, Basel

Architecture
CCDI
Shanghai

Photoraphies
Roland Halbe